SnugScents
GABABEE
Developing a sustainable product line for Gababee that merges upcycled textiles, closed-loop design, and mindful storytelling.
About the Brand
Founded by Shireen Saxena
Gababee is a children’s lifestyle brand creating safe, eco-friendly linens and accessories with playful prints and hand-block techniques, inspired by Indian aesthetics. Founded in 2022 by a mother with 14 years of textile experience, it blends sustainability, ethical craftsmanship, and joyful design for little ones.
SnugScents
Discover a playful, sustainable fragrance
range blending eco-friendly living with
fun! Featuring scented toy fresheners
and natural soaps, our collection turns
everyday moments into delightful
experiences. Made from natural
ingredients and recyclable materials,
these products are perfect for adding a
touch of joy and sustainability to your
home and lifestyle
Scented wax weave
Safari Bubbles
Material
Scented Wax Weave, we sourced blue crochet yarn made of 100% mercerized cotton. The scented wax component was developed using a blend of soy wax and paraffin wax, while the absorber was created using cork and cornstarch, ensuring a more natural and biodegradable structure.
Safari Bubbles, we used an organic soap base infused with coconut and vanilla essence, along with dried flowers that function as a natural exfoliator.
The core idea behind material selection was to create a product that is safe, gentle, and sustainable for babies, ensuring that all materials used are skin-friendly, non-toxic, and environmentally responsible.
Material
Scented Wax Weave, we sourced blue crochet yarn made of 100% mercerized cotton. The scented wax component was developed using a blend of soy wax and paraffin wax, while the absorber was created using cork and cornstarch, ensuring a more natural and biodegradable structure.
Safari Bubbles, we used an organic soap base infused with coconut and vanilla essence, along with dried flowers that function as a natural exfoliator.
The core idea behind material selection was to create a product that is safe, gentle, and sustainable for babies, ensuring that all materials used are skin-friendly, non-toxic, and environmentally responsible.
This packaging for SnugScents is inspired by coconut and vanilla, developed around a soft baby theme. Gentle illustrations, calming colors, and playful motifs reflect warmth, comfort, and natural purity, creating a soothing and child-friendly visual identity rooted in nature-inspired storytelling.
PACKAGING
GROUP MEMBERS
A collaborative effort by Aditya Singh, Anjali, Sweksha Kesarwani, and Radhika Gupta creating a sustainable fragrance for Gababee, blending scented toys, soaps, upcycled textiles, and recyclable materials for eco-friendly living.
